July 31, 2025 | Location: Chennai, Tamil Nadu
In a significant political reshuffle, Khushbu Sundar has been appointed as the Vice President of the Bharatiya Janata Party (BJP) in Tamil Nadu, ahead of the 2026 Assembly elections. This move is part of the BJP’s strategic overhaul aimed at strengthening its state unit and expanding outreach across key voter segments, especially women and urban constituencies.
A New Face in State Leadership
Khushbu Sundar, a well-known public figure and actor-turned-politician, joined the BJP in 2020 after quitting the Congress. Since then, she has played an active role in media outreach and women-centric campaigns for the party.
Her appointment to the post of Vice President is widely seen as the BJP’s attempt to infuse fresh energy into its Tamil Nadu leadership team and signal inclusivity and diversity in its approach.
BJP’s Strategic Reorganization Before Elections
The reshuffle comes as the BJP prepares for the 2026 Tamil Nadu Legislative Assembly elections, where it aims to expand its footprint in a traditionally Dravidian party-dominated state.
The updated list of office-bearers includes younger leaders, grassroots workers, and public figures like Sundar to diversify the party’s public appeal. Party insiders stated that the changes aim to improve voter connect and internal coordination across Tamil Nadu’s 234 Assembly constituencies.
Women-Centric Outreach Strategy
Khushbu Sundar has been a vocal advocate for women’s empowerment, social issues, and educational reforms in Tamil Nadu. Her appointment is expected to bolster BJP’s campaigns aimed at women voters, who constitute nearly 50% of the electorate in the state.
Sources say she may also take the lead in heading women-focused programs and contributing to policy recommendations at the state level.
Reactions Within the Party and Beyond
Senior BJP leaders in the state welcomed the announcement. Party cadres believe that Khushbu’s popularity and media skills will enhance the BJP’s visibility in Tamil Nadu, especially among urban middle-class voters and first-time voters.
Her past experience in both the Congress and the DMK gives her insight into the workings of rival parties, potentially aiding the BJP’s counter-strategies.
Khushbu Sundar’s Political Journey
Khushbu began her political career with the DMK, before moving to the Congress and eventually joining the BJP in 2020. She has contested elections and served in various spokesperson roles across parties.
Her ability to connect with the public, especially women and youth, has been highlighted as a major strength in BJP’s internal evaluation.
Next Steps for the BJP
With just months before campaign momentum builds for the 2026 Assembly elections, BJP’s new state leadership underlines its ambitions to emerge as a major contender in Tamil Nadu. The party is expected to hold statewide meetings and strategy sessions in the coming weeks.
Khushbu Sundar is likely to play a central role in voter outreach programs, media interactions, and policy messaging as part of her new responsibility.
Conclusion
Khushbu Sundar’s appointment as Tamil Nadu BJP Vice President represents a high-stakes bet by the party to energize its state presence ahead of a crucial election. With her blend of public appeal, political experience, and media prowess, the BJP hopes to chart a stronger course in a challenging political terrain.
